Shad O'Shea points out there is so little common sense to be found in the music business, but he explains, unless you have a good measure of common sense going into the music business, you are doomed to disappointment and failure.
O'Shea tells you how to deal with recording studio operators, record distributors, record company executives, booking agents, and others. He explains what you need and what you are better off without. He points out the most common and costly mistakes made by talented musicians and others, and tells you what to do to avoid them.
World renown San Francisco illustrator, Bill Shields, adds his own personal touch and brand of humor with more than 60 powerful and funny cartoon illustrations.
Take a tour through the chapters of
Common Sense And The Music Business...!
465 pages of the best advice you'll ever receive about starting your career in the music business. Such as;
- Plotting your course... making money in the business without being a superstar.
- How you can save thousands upon thousands of dollars by simply shopping around.
- Merchandising your product on TV and radio... will it work for you?
- Which to record first, the single or the album.
- Greed... the career killer.
- When to strike if you've got a record that's happening.
- Negative people... how to be successful in spite of them.
- Unsolicited demo tapes. Why you should never send them.
- The advantages and disadvantages of songwriter collaboration.
- Why you should never use relatives or friends to further your career.
- The importance of timing your record release.
- Hiring the right promotion man.
- The mixdown experience... the proper way to do it.
- Knowing when to quit. (This chapter alone could be worth over $100,000, not to mention saving you untold grief and a wasted life.
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"Great book!!! I enjoyed the fact that somebody finally cut through the BS and told the truth. Thank God, you didn't mention any names. As a music director at a major market country station, everything you say regarding record promotion is right on target!"
P.S. "Great illustrations."
Kevin Rhuellman, Hollywood, California
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"Very positive book. I told myself before I got too involved in the music business, I needed to learn more about it. Thank you for the best book I've ever read on the subject."
Terrence L. Woods, Orlando, Florida
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"This book (Common Sense and the Music Business) is a must-read for every blossoming song writer, musician, or performer. It is the road map through the blizzard of the industry. It is blunt. Funny. Truthful."
Robert Adler, President, Agenda Marketing and Management for the Music Industry, Hollywood, California
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Dear Shad, "We absolutely love your book! It is the most common sense piece of work ever printed about the music industry and we're going to order 50 copies to give to our clients. Thanks again, for a great piece of work!"
Lyndon Evans, Evans Brothers Studio, Moore, South Carolina
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